Dating paper documents
But some are still printed out for sales calls, press kits and trade shows. White paper experts including Gordon Graham have identified these key characteristics for a white paper: If a document has all these characteristics, it’s probably a white paper.Back to top White papers come in many different types, with no accepted system for labeling them precisely.In a way, blog posts are a good place to test out your ideas, as they come together.You can gather comments and feedback, and see how your online audience connects with your ideas.Problem/solution white paper: for prospects near the start of the buying cycle who are using the Web to research a nagging business or technical problem Back to top Remember that there are no “rules” or universal standards for what makes a white paper… By my definition, a problem/solution white paper contains useful information to help people understand some relatively new, complex or expensive offering they are considering buying for their business.There are many other types of useful information, but I don’t consider them white papers.Brochures are sales documents intended to create interest and desire.
White papers appeal more to logic through irrefutable facts, iron-clad logic, impeccable statistics and quotes from industry opinion-makers.You can’t effectively combine all three, because of the different viewpoints of a problem/solution and a backgrounder.A problem/solution is like looking at the wide view of a whole industry with a telescope.between a dry-as-dust academic paper and an annual report. But some white papers are as colorful as a cereal box.The typical white paper is distributed as a PDF on the web.